Marketo: Everything That You Need to Know

Marketo is one of the marketing software as a service platform, which has been designed primarily for helping businesses to automate as well as assess marketing tasks. The headquarter of Marketo is in California. This platform is responsible for working on several digital channels, including mobile devices, videos, websites, as well as search advertisements for automatic marketing campaigns as well as generation of sales lead for the business to business and business to consumer marketers. The platform also promises an understanding of conversions, customers, as well as sales with automated and personal campaigns, which are focused on potential customers as well as target leads. 

New features of Marketo

The new features of this platform include:

  • Lead tracking
  • Digital advertisements
  • Lead nurturing
  • Website personalization
  • Campaign analysis
  • Search engine optimization
  • Social marketing
  • CRM integration

This platform also helps in recording the behavior of customers, including how a particular customer is using the site, what they are viewing, and the total time that they are spending on the site along with the time and date of when the customers visited. The platform also helps in recording necessary customer data, like the company, title of the job the customer is associated with, home address, name, phone number, and email address. All the relevant information will be stored within the database of Marketo for the best analysis. This platform has been built on the Google cloud and is also capable of integrating numerous Google services. 

The platform was used by the business of medium sizes. It provides bundles for concentrating on email marketing, lead management, customer base marketing, consumer marketing, and mobile marketing. It is also responsible for offering customized products for industries, which include healthcare, technology, manufacturing, media, and higher education. This is why every business needs to know and understand what is Marketo?

Why you should consider choosing Marketo

Marketo has been helping businesses to:

  • Optimize the website content as well as advertise campaigns for attracting leads, which are going to convert. 
  • Nurture leads with several automated campaigns that are capable of generating sales without any intervention from the marketing staff. 
  • Make use of analytics for enhancing future campaigns as well as identifying the valuable customers of the company. 
  • React to the interactions of the customers while displaying personalized content. 

Given below is a list of the important reasons as to why businesses should choose Marketo over other platforms. 

Marketo helps in attracting the right deals

This platform has been helping several businesses to take only the right decisions when they are working on their website content. With the help of this platform, it will be easy for you to study the competition and discover the keywords that they are using. Based on the website content of your company as well as the buyer persona, this platform will recommend an amazing content strategy. This content strategy will help in creating ideal landing pages, which will help in attracting traffic. It also helps with the opportunities of link building so that your business can gain a high rank within the search engines by looking for the appropriate keywords. 

Marketo is also responsible for helping businesses to discover new customers with the help of paid campaigns of advertising on several social media sites. It also helps in targeting particular social media users who were responsible for interacting with your business. Profiles are created automatically for those people who are interacting with your organization through your business website. When the time to selecting specific leads arrive, the campaign will help you to select the most effective platform. 

Marketo helps in creating powerful leads as well as nurture campaigns

To make sure that a campaign is successful, it is important to speak directly about the needs as well as the interests of the prospects. If you are creating campaigns, which account for the landing pages, products, or lead magnets, which caused a particular prospect to give his information to the company, there is a high probability that your campaign is going to be successful. If your campaign is automatically making adjustments based on the actions of your prospects, the results are going to be much better. 

Marketo helps in communicating bidirectional over channels

Email is undoubtedly one of the best channels of marketing but you need to know that it is not the only channel. Your customers are constantly expecting the company to remain present everywhere they are present. Marketo is responsible for responding to the interactions of the customers and deploying the marketing content of the company on the website, social media accounts, search engines, emails, mobile applications, and a lot more. If you have a proper system in place for tracking the offline purchase of the customers, it can be used for bigger and better offline interactions for changing the marketing segments of customers or triggering automated messages. 

The ability of Marketo to track communication and interaction with customers over other channels is one of the most important reasons as to why businesses consider this to be one of the most effective marketing tools. 

Marketo can reach customers irrespective of where they are

Your business has a mobile application. In this situation, you will fall in love with what Marketo is capable of doing for the engagement statistics. With mobile apps, the capability of interacting with customers across several channels shines. If your organization is responsible for selling services or products, the customer profiles of Marketo can easily track all the purchases that are going on through the mobile application as well as the website. Apart from that, the customers are always going to view the best product recommendations, irrespective of where they are shopping. According to, it is important to understand the immense value of social proof. 

With the help of your mobile app, you can make use of Marketo for offering personalized deals to all your customers. You will also be able to increase your revenue by visiting stores and offering upsells, cross-sells, and package deals. 


Marketo has been helping businesses to become more professional while driving sales. It is one of the best SaaS platforms that almost all businesses should consider using, especially if they are interested in increasing their business revenue and gaining more customers. 

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